Quick Announcement: Wild East's Bold Intro to the Rap Game Starts Now
How this release strategy compares to everyone else’s.
What up gang, welcome to the first official post for How To Make A Rap Group featuring Wild East, your soon-to-be favorite Brooklyn-based rap group. Today marks the third week since the launch of their introductory campaign: "30 for 30". The plan? Simple but audacious - drop a new demo each day for 30 consecutive days. No repeats, no breaks. Just relentless, raw, and unfiltered tunes.
Who are they? They’re three rap heads from Brooklyn, NY, Jah (23 aka Jahlefti), Ra (18 aka The Heartbreak Kid) and Kodi (20 aka KK.WNB). Each brings their own sauce to the pot, and together, they form Wild East - a rap group that’s all set to bring a breath of fresh air to the NY rap scene.
Why "30 for 30"? It's a test, a challenge, and an announcement all rolled into one. They want to prove to themselves (and you) that they have what it takes to not just survive, but thrive in this tough, cutthroat industry. And what better way to do it than with an outpouring of pure, unfiltered creativity?
They've locked themselves in their studio (a.k.a. Kodi’s hallway), armed with KRK & Reftone speakers, SM7B mic, laptop, passion and an undying resolve to make their mark. And, let's not forget the countless Chipotle bowls, bananas, teas and corn muffins - the unofficial fuel for their studio.
The journey so far? Insanely intense. The rush to churn out a track each day has forced them to dig deep, push boundaries, and kick fear to the side. But every afternoon, as they listen to the demo they've released, the exhaustion gives way to a sense of pride, and they know it's all worth it.
Q&A
Righty: How did you feel when the first demo dropped for 30 for 30?
Jah: I tried to have no expectations… the music was undeniable in my eyes
Ra: At first, the fear kind of consumed me, because this is the first time we would be professionally dropping a project however, the fear kind of got me excited.
Kodi: I didn’t know what to expect. I was definitely scared to be in the spotlight for 30 days straight, but also excited.
Righty: Now that you are 14 songs in, how do you feel now?
Jah: Still feels like the music is undeniable only now I know other people see it, it excites me.
Ra: With every drop we show progression of our sounds to the audience, that’s fire as hell!
Kodi: Now that we’re 14 days in, I don’t feel any kind of fear at all. I feel like the music is doing it’s thing as of right now, and I’m ready to keep on dropping on people heads.
Righty: Creatively, what’s the difference between making a demo and making a real song?
Jah: There’s little difference, in my eyes the demo is real only not fully realized. A “real song” is just more thought out or maybe even less.
Ra: There is literally no one that does what we do.
Kodi: A demo is a place where creative freedom can occur with no restrictions. No serious mixing or mastering. Like a classroom with no teacher in it. You can really push things and put them where you want them. A “real song” is when you take all that creative freedom and begin to restrict certain things that may not work sonically. More serious mixing and mastering occurs. Like when the principal comes into the “classroom”, you start to put things where they make sense.
And so, the journey begins. "30 for 30" is more than just a campaign; it's the cornerstone of a dream. It's putting heart and soul on display, 30 times over. It's announcing to the world that Wild East is here, and they're not going anywhere.
How To Make A Rap Group will follow this journey from follower zero, as they navigate the crazy waters of the rap scene, and learn from triumphs and the missteps. We’ll get creative insight and marketing data and the strategies that go into making a rap group. Also, we’d like your input if you have ideas, strategies or want to collab (to contact, DM on IG).
Stay tuned for next week’s post, where we'll dive into the art of speed and creativity involved in crafting our daily demos.
-Righty, HTMARG